MEET YOUR TEAM Our experts are what set us apart. Our Firm Our experts include CERTIFIED FINANCIAL PLANNER PRACTITIONERS™ – CFP®: the only professionals trained to integrate knowledge of estate planning, tax, investments, asset protection and charitable giving into advice driven by your values and goals.As a Registered Investment Advisor, we have a legal fiduciary duty to act in your best interest at all times and put your interests ahead of our own. What Sets Us ApartWe work exclusively for you.Our independence gives us the freedom to recommend whatever financial products, services, and strategies will best meet your needs and objectives.Your needs and interests come first to us, as fiduciaries.As a Registered Investment Advisor and Certified Financial Planner Practitioner, we have a legal fiduciary duty to act in your best interest at all times, put your interests ahead of our own, and disclose potential conflicts of interest before we provide you financial advice.Clients are at the forefront of our meeting process.We purposefully work with a limited number of clients and gladly offer a series of meetings to determine if we’re a good fit to work together. Derek calls these “kick the tires” meetings so take advantage without obligation. Besides, when it comes to matters of great importance, a second opinion is always refreshing.We offer a complimentary Portfolio Stress Test.We’ve identified economic scenarios that we believe could occur in the next few years. Based on those scenarios, we “stress test” your portfolio to determine its vulnerabilities. Based on our analysis, we offer suggestions on how to restructure your portfolio to help you weather the next market meltdown.Note: these tests are purely hypothetical and for illustrative purposes only. Their accuracy is not guaranteed.Invest with comfort and confidence, thanks to our exclusive investment strategy design.Our proprietary strategies focus on a common sense approach to designing your managed portfolio. Transparency, liquidity, and cost are priority areas for many clients, while others prefer the added benefit of portfolio insurance available through global insurance and annuity companies.We're more than money managers. We're planners.Our comprehensive planning and management services encompass all aspects of our financial life. You’ll feel confident that your financial affairs are in order, you’ll have a plan to meet your goals, and you’ll have a trusted advisor to oversee your family’s finances.Implement the world's wealthiest families' approach to preserving & multiplying wealth over generations.One of the keys to effective wealth preservation is using the tax code to your advantage to minimize taxes throughout life and at the time of one’s passing. We often find these concepts to be confusing and under-utilized by many clients, and even many financial advisors.We put our money where our mouth is!When appropriate, we own the same investments, insurance and other financial products which we recommend to our clients. We never recommend any financial strategy or plan that we would not own or implement ourselves, OR which is not the best, most appropriate solution for your individual needs and objectives. Decades of Experience. Here For You. Derek R. Williams, CFP® Craig Eddy, PPC Miranda Sheffield What is a CFP? The CFP® marks represent a CERTIFIED FINANCIAL PLANNER™ designation. An individual who has earned these marks has met the education, examination, experience and ethics standards established by the CERTIFIED FINANCIAL PLANNERS™ Board of Standards (CFP® Board). Therefore, a financial planner who has earned the CFP® marks should be distinguished from a financial planner who has not. Consumers need to be aware that there is nothing preventing a person from declaring themselves a “Financial Planner”, and it is therefore incumbent upon the consumer to differentiate between a planner who has earned the marks and one who hasn’t. What is an RIA? Under the Investment Advisers Act of 1940, as amended, an Investment Advisor is “any person who, for compensation, engages in the business of advising others, either directly or through publications or writings, as to the value of securities or as to the advisability of investing in, purchasing, or selling securities, or who, for compensation and as part of a regular business, issues or promulgates analysis or reports concerning securities…”This registration does not mean that the person is recommended by the SEC, it simply means that they are regulated by the SEC. The Values That Defines Us Part of what makes our firm unique is our dedication to delivering trust, transparency, and accountability. These three words serve as a source of inspiration for everyone on our staff – and they drive what we seek to accomplish for our clients every day. Trust Rest assured that we will make decisions that are in your best interest, based on your financial goals. Every step of the way, our team is there to help you manage your hard-earned wealth. Transparency You need clear insight into why we make certain decisions and what the impact will be, so it’s important for us to communicate in a clear, straightforward way. Whether it’s disclosing all of the fees associated with your account, providing detailed trade notifications, or taking the time to discuss major economic events with you, we proactively educate clients through open and honest communication. Accountability Integrity and teamwork are the guiding principles when we set out to accomplish something. Our team holds ourselves accountable no matter what, so our clients have financial confidence knowing we follow through on our word. In turn, when we create your financial plan, we will hold you accountable, too. A mutual sense of responsibility is one of the most important ways we help you achieve your goals. "Working with Williams Wealth Management Group means that you receive objective advice inspired by your personal goals, not sales commissions.Our team takes our fiduciary duty very seriously: we consider ourselves stewards of your wealth and well-being." Miranda Turner, Operations Manager Flexible Compensation Our goal is to be your partner, to sit on the same side of the table as you. If you benefit, we benefit. If you have setbacks, so should we. With this mindset, we have adopted a flexible business model offering fee-based and commissioned accounts. Wealth Management and Investment Advisory services are charged as a percentage of assets we advise on. Financial planning and Business Consulting are available on a retainer and hourly basis. A detailed fee schedule is provided on our form ADV legal disclosure.